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On the interior flap, an ad for the Champagne of Bottle Beer.
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Such exhibition games were commonplace but took on an additional meaning in Milwaukee in the early 1950s. The city was looking for a major league representative, and at least two of those clubs were looking towards Milwaukee.
The back cover features Earl Gillespie, the Brewers' sophomore radio announcer.
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Watch for Brewer Opening in Milwaukee County's New Stadium!1952 was the final year of pro baseball in Borchert Field. Beginning with the 1953 season, the Brewers would move into their new home at the former Story Quarry.
As we all know, it was not to be. County Stadium was built to draw a big league club to Milwaukee. It was a smashing success, drawing the Braves from Boston and closing the final chapter of the original Brewers' history in Milwaukee.
But all of that was in the future. There was baseball to be played at the Orchard in 1952, and the Brewers played it well. They finished the season 101-53, twelve games clear for the American Association pennant, ending their era in Milwaukee in style with back-to-back titles.
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